All You Need To Know About How Google Works

You can feel like a dog chasing its own tail trying to figure out  how to Google works.

There are thousand of bloggers and journalists spreading volume of information that simply answer is not true. If you used all advice of about SEO written on blogs, it's unlikely you would receive top listings in Google. and there a risk  you could damage your site performance and make it hard to rank at all.

Let me tell you a secret about bloggers

Articles about the SEO Updates, Tips are often written by assistants or blog writers. Their job is to write the only article. The majority of blog posts about SEO are almost never written by experts with the day to day responsibility of growing traffic and developing to top ranking in search Engines.

How can you learn from someone who does not even know how to do it themselves?

Don't get wrong. I love bloggers. There are many bloggers out there who practice and blog about SEO and do it well. 

First, you need to know or understand how Google works today.

15 year Ago Google methods no longer Work

15 year ago Google started a smarter search engine and a better experience for the world wide web.Google delivered on this promise by delivered relevant search engine results.

Webmasters discovered by cramming many keywords into the page, they could get their site ranking high for almost any word. The page with the most repeated keywords won and rose swiftly to the top  of the search engine.

Naturally, more and more spammers caught on and Google's  promise as the most relevant search engine  was challenged.

For this issue, The Google release first update in November 2003 code name 'Florida' effectively stopping spammers in their tracks.
After that it hard for spammers to game the system  and making ranking high a little more complicated for everyone.

Google Updates and How to survive them

Now a days ranking in Google has become extremely competitive and considerably more complex.

Simply put, Everyone want to be in Google. Google is fighting to keep its search engine relevant result to users.

Penguin Update in 2012

Along came a new Google update in 2012, this time called penguin. Google's penguin update  punished site with suspicious amount of  links  with exact anchor text pointing to page.

If you find these changes alarming , do not, How to prevent being penalized by  new updates, is covered in later articles.

We can discover two powerful lessons for getting top ranking in Google  and staying there.

1. If you want to stay at the top of Google, never rely on one tactic.
2. Always ensure your search engine strategies rely on  SEO best practices.

There are three key principles pay most important role in ranking Google.

Trust

Trust is a very core of Google's major changes  and updates the past several years. 

Google wants to keep poor quality out of search results, and keep high quality sites at the top.

If your site has high quality content and backlinks from trusted sources, your site is more likely to rank higher in search engines.

Authority

Previously the most popular SEO strategy, authority is still powerful, but now best used in tandem with the other two principles. Authority is your's site overall strength in your market.

Authority is a almost pure number game. for example: If your site has one thousands social media follower and backlinks, but your competitors have only fifty social media followers, you are probably  going to rank higher.

Relevance

Google look at the contextual relevance of a site and reward relevant sites with higher ranking.

Google nudge to see that your site is relevant to your market.

You can rank higher with less links by focusing on building links from relevant sites. Increasing relevance like this is powerful strategy and can lead high rankings in competitive area.

Conclusion

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